Session 2F: Branding the City

30 October 2017
11:15 AM – 12:45 PM

As the world becomes more digitally connected, cities are increasingly competing against one another across the globe. In this environment, branding and marketing have become important outlets for differentiating cities. This session explores how urban branding has evolved in the era of globalization, investigating the importance of benchmarking against competitors and the role of international comparisons in livability across cities, cultures, and environments.

Chair: Viviana R. Muscettola
Associate Director, Zaha Hadid Architects, London
Eamon Waterford
Director of Policy, Committee for Sydney, Sydney
Christian Derix
Principal and Director – SuperSpace, Woods Bagot, Sydney
Matthew Khoo
Deputy Manager Director, ICD Property, Melbourne