30 October 2017
11:15 AM – 12:45 PM
As the world becomes more digitally connected, cities are increasingly competing against one another across the globe. In this environment, branding and marketing have become important outlets for differentiating cities. This session explores how urban branding has evolved in the era of globalization, investigating the importance of benchmarking against competitors and the role of international comparisons in livability across cities, cultures, and environments.